Hello, I'm Lauren!
Â
I started this brand in 2021, after covid, when I was at home on maternity leave. After 8 years of gourmet food product development experience, our parent brand had just taken over a baking mix company. So, while baking and testing new recipes, my oldest daughter and I would brainstorm funny names to go with the flavors. Names that would make us laugh and inspire our friends and family to bake something! Life doesn't have to be so serious.Â
Â
Personally, my family had just undergone a very traumatic experience, courtesy of my now ex-husband. Addiction ain't no joke & mental health has always been a big focus in our family (or lack thereof for some). After living through years of his active addiction, we were going through our own struggles, and baking our way through it. I was pregnant & post-partum through the covid era & ended up having two daughters back-to-back. While my now 17 year old, was working through her own depression and learning how to navigate life in online school. Food always brought us back together.Â
Â
Fast forward 4 years later, and the cycle of addiction repeated itself very quickly. I knew I had to break the cycle for my 3 daughters, so I made the choice to divorce their father after 14 years together and focus on myself & my girls. Life has never been so peaceful & delicious.Â
Â
Whatever you are going through, YOU are a Bad Bitch!Â
Â
XOXO, Lauren